Top brands for adult incontinence briefs include:
- Essity (TENA): 16.9% market share, leading in Europe, Asia, and Latin America. Focus on absorbent products and digital health integration.
- Kimberly-Clark Corporation: Brands include Depend and Poise, emphasizing innovation and odor control.
- Procter & Gamble (Always Discreet): Targeted towards women, features OdorLock Technology.
- Abena Holding A/S: Known for high absorbency and comfort, incorporates moisture sensors.
- PAUL HARTMANN AG: Offers a range of MoliCare products for varying incontinence levels. More distinction among these brands will follow.
Key Takeaways
- TENA leads the market with a 16.9% share, offering diverse absorbent products and digital health integration for enhanced user experience.
- Kimberly-Clark’s Depend and Poise brands focus on absorbent underwear and pads with innovations for odor control and consumer education.
- Procter & Gamble’s Always Discreet provides up to 12 hours of leak-free protection with discreet packaging and technology to neutralize odors.
- Abena Holding A/S emphasizes high absorbency and comfort, featuring moisture sensors and refasten-able tabs for personalized care.
- PAUL HARTMANN AG offers the MoliCare range, known for secure fit, skin health promotion, and competitive pricing for various incontinence levels.
Essity (TENA)
Essity’s TENA brand stands as a leader in the global adult incontinence market, known for its extensive product offerings and commitment to innovation.
Market Leadership
- TENA holds a 16.9% market share by retail value as of 2021.
- It is the leading brand in Europe, Asia (excluding Japan), and Latin America.
Product Range and TENA Innovation
- TENA offers absorbent products tailored for diverse needs and integrates digital health technologies to improve user experience.
- Continuous investment in R&D guarantees alignment with evolving customer requirements, ensuring high levels of absorbency for various incontinence needs.
TENA Sustainability****
- Essity is dedicated to sustainable continence care, focusing on environmentally friendly product development.
- TENA’s commitment to quality fosters trust and enhances its global brand reputation, making it a preferred choice among consumers.
Recommended Products
Please confirm the size before purchasing. Inapproriate size may lead to leakage issue or can cause rashes"
Adult Diapers for Women and Men with Adjustable Tabs – Hook tapes can be easily readjusted multiple times to provide a secure, comfortable fit every time
FitRight Extra+ Adult Diapers promote a better fit as well as comfort and dignity, while soft anti-leak guards reduce leakage and improve containment
Kimberly-Clark Corporation

Kimberly-Clark Corporation is a prominent player in the adult incontinence market, offering a diverse range of products under well-known brands such as Depend, Poise, and Plenitud.
Product Range:
- Depend: Known for absorbent underwear, including Fit-Flex and Night Defense.
- Poise: Offers pads and liners, focusing on women’s bladder control.
- Plenitud: Provides discreet protection with pads and absorbent underwear.
Innovation and Education:
- Kimberly-Clark invests in product innovation to enhance absorbency and comfort.
- Initiatives in consumer education aim to reduce stigma surrounding incontinence.
- The company emphasizes the importance of odor control features to improve user experience and satisfaction.
Market Presence:
- Products are available globally, supporting various user needs.
- Depend and Poise are widely recognized, promoting confidence and reliability.
Recommended Products
QUANTITY: 54 Women’s Incontinence Underwear (3 packs of 18), Size L
UP TO 12 HOURS OF DRYNESS PROTECTION Day & Night
UP TO 12 HOURS OF DRYNESS PROTECTION Day & Night
Procter & Gamble (Always Discreet)

Procter & Gamble’s Always Discreet brand is a significant contributor to the adult incontinence market, specifically targeting women’s needs with its tailored product offerings.
Product Features:
- Curve-hugging, disposable underwear with a super absorbent core.
- Provides up to 12 hours of leak-free protection.
- OdorLock Technology neutralizes odors instantly.
Comfort Technology:
- Silk-like fabric enhances comfort while promoting a discreet appearance.
- Dual LeakGuard barriers and full-length LeakGuards prevent leaks effectively.
Size and Fit:
- Available in sizes from Small/Medium to XXL, accommodating various body types.
- Designed to resemble regular underwear for increased user confidence.
Market Presence:
- Products are marketed with discreet packaging, ensuring consumer privacy.
- Widely available at major retailers nationwide, promoting accessibility. Additionally, Always Discreet Underwear features breathable materials that help reduce moisture buildup and skin irritation.
Recommended Products
QUANTITY: 60 Women’s Incontinence Underwear (3 packs of 20), Size M
GET REIMBURSED, FSA/HSA/HRA ELIGIBLE - Period underwear is covered by Flexible Spending Arrangement (FSA), Health Savings Account (HSA), or Health Reimbursement Arrangement (HRA) accounts.
Heavy Flow Period Underwear: Our period panties for women are made with 4 layers of protection, can absorb 30ml quickly, and can hold up to 50ML, equivalent to the absorbency of 5 tampons, for incontinence, menstruation, postpartum,maternity or bladder leakage.
Abena Holding A/S

Abena Holding A/S stands as a prominent manufacturer within the adult incontinence product sector, recognized for its extensive range of solutions tailored to diverse user needs. The company excels in delivering high absorbency and comfort through its innovative product lines.
Key Features:
- Abena Innovations: Integrated moisture sensors in Abena Nova enhance user monitoring.
- Comfort Focus: Products like Abri-San prioritize skin integrity and comfort.
- Variety: Options available for light to heavy incontinence.
- User-Centric Design: Features such as refasten-able tabs and the Top-Dry system guarantee ease of use.
Abena’s commitment to personalized continence care not only aims to improve healthcare outcomes but also fosters a sense of belonging for users, guaranteeing their unique needs are met. This focus on high absorbency levels ensures effective overnight protection, similar to other leading brands in the market.
Recommended Products
TRANQUILITY BARIATRIC BRIEFS. Full-fit disposable briefs with soft clothlike outer layer and re-fastenable tabs for premium comfort and secure fit. Latex-free, 34 ounce Cups capacity, Waist/hip 64 to 96 inches, Weight 250+ pounds, Adult 3X-Large, 32ct Case
MAXIMUM ABSORBENCY: Our women's disposable underwear offers maximum absorbency, making it suitable for postpartum use, occasional urinary incontinence, or as adult diapers
Period and incontinence Protection Panties: absorbency for up to 4 tampons for times of incontinence, heavy menstrual flow, discharge, pee, or sudden leaks. Our reusable period underwear makes sure you are fully protected in times of need.
PAUL HARTMANN AG

PAUL HARTMANN AG, a key entity in the global healthcare landscape, has established a substantial footprint in the adult incontinence product market.
Market Positioning
HARTMANN is recognized for high-quality products, holding a notable position alongside competitors like Kimberly-Clark and Procter & Gamble.
MoliCare Features
The MoliCare range includes:
- Product Variations: Options for light to severe incontinence, including male-specific pads.
- Comfort: Elasticated designs guarantee a secure fit.
- Skin Protection: Features like SkinGuard promote skin health.
- High Absorbency: Guarantees dryness throughout the day.
- Quality Manufacturing: Produced in Europe with competitive pricing.
As the adult incontinence market grows, PAUL HARTMANN AG remains committed to innovation and adapting to evolving user needs.
Recommended Products
HIGH PERFORMANCE OVERNIGHT ADULT DIAPERS - Feature a high-performance extended wear core design to keep you dry and protected for long periods of time
✔ COMFORTABLE INCONTINENCE PADS FOR LESS ACTIVE LIFESTYLES - LivDry’s Hyper inserts are made out of skin-friendly, breathable materials with a soft top sheet, making them more comfortable for all-day and all-night usage. Impermeable back to avoid leaks.
TRANQUILITY HI-RISE BARIATRIC BRIEFS feature an extended front and back waist rise with breathable, stretchable side panels for premium comfort. Latex - free, 34 ounce Cups capacity, Waist/hip 64 to 96 inches, Weight 250+ pounds, Adult 3X-Large, 32ct Case
Frequently Asked Questions
Are Adult Incontinence Briefs Available in Different Sizes?
Adult incontinence briefs are indeed available in various sizes, accommodating diverse body types. Following fitting guidelines guarantees ideal comfort, reducing leakage and enhancing mobility, ultimately fostering a sense of belonging and confidence among users.
How Do I Choose the Right Absorbency Level?
When selecting the right absorbency level, individuals should consider absorbency indicators alongside personal comfort. Understanding personal needs enhances the experience, ensuring they feel secure and connected within their community while effectively managing incontinence.
Can I Use Adult Briefs for Overnight Protection?
Ironically, many overlook overnight protection’s significance. Yet, adult briefs provide not just nighttime security but also overnight comfort, ensuring individuals feel secure and included during restful hours, fostering a sense of belonging even in vulnerability.
Are There Hypoallergenic Options Available in These Products?
The question of hypoallergenic options highlights the importance of skin sensitivity. Many brands offer products made from hypoallergenic materials, ensuring comfort for users with sensitive skin, fostering a sense of belonging through thoughtful design and support.
What Are the Best Practices for Disposing of Used Briefs?
In a quiet corner, the importance of proper disposal methods emerges, reducing environmental impact. Wrapping used briefs securely, using biodegradable bags, and discreet techniques guarantee dignity and cleanliness, fostering a sense of belonging in shared spaces.

















